To Get Started
Language is the most important means of communication for people in this world. It is a link between each other, and it is also a valuable record that expresses thoughts and feelings and captures them. However, as human society develops, the role of language increases and diversity expands, communication has become increasingly complex and difficult.
So LETR began with our imagination to create a world where anyone can communicate with anyone, without language barriers
The Tomorrow of Human Communication We Dream of
"It acts as a bridge from language to language, from person to person. The goal is to solve communication difficulties caused by language differences."
"After all, it's for people, by people. May it permeate comfortably, naturally, into our lives."
“It is a technology that changes everyday language life.”
"I dream of a world where everyone can work together, sharing knowledge with the rest of the world. For example, I hope that farmers in Korea and Nepal, who do not speak the same language, can work together by sharing each other’s know-how.”
From <2021 LETR researchers and related executives interviews>
What We Pursue, Why We Exist
Our brand philosophy and core values are embedded in every product, service, and user experience we deliver. Guided by the following principles, we constantly challenge, innovate, and evolve to ensure that LETR technology makes the world a better place for everyone.
People-centered technology, HUMBLE
We deeply understand the countless uncomfortable moments of communication that people experience throughout their lives.
Innovative optimism, BOLD
From small things to big things, we can make positive changes in your daily language life.
Authenticity and social impact, AUTHENTIC
Playing such a crucial role for everyone means a big responsibility.
LETR exists to facilitate communication between people, anytime, anywhere.
Brand's core ideas, direction
This is the essence of the LETR brand and its ultimate goal, what it is all about and what it ultimately strives for.
ENABLE
Connecting between time and space,
Bridging the gap between limits and boundaries,
Connecting people to people,
Helping to enable communication.
Enable Borderless and Boundless Communications.
Brand Tagline
It is a phrase that contains the brand's philosophy and unchanging identity. We want to convey the reason and direction of the LETR brand along with the logo, and continue the brand identity.
It connects time and space, and crosses the boundaries of the world.
It connects people and people, and goes beyond the limits of the world.
Anytime, anywhere, beyond limits and boundaries, it offers an amazing experience where everyone is connected together.
It is said that ‘When people meet, the world meets.’*
With LETR, more wonderful things will happen when different worlds meet.
AT EVERY WORD
LETR wants to be there for every moment of human communication we read and write.
Brand Voice
It is a way to communicate with the world to convey the brand's value and image to customers. LETR wants to be thoughtful, clear, bold, positive, and unwaveringly authentic in the way we express ourselves.
Be Simple with Humbleness
It puts people at the center and carefully considers the inconveniences of everyday language life. It communicates clear ideas that people understand and that stick in their minds.
Be Optimistic with boldness
We believe that we can create a better world by making positive changes in our daily language life. We inspire people to take risks, explore, and find new opportunities and possibilities.
Be Expressive with authenticity
We're authentic so that we can blend into your everyday language life. We always speak with sincerity and respect when speaking to all internal and external customers.
In Conclusion
So far, we've told you our story behind our brand identity, including the philosophy and values that created LETR.
Moving forward, LETR will continue to challenge, explore, and discover new opportunities and possibilities along the lines of its brand identity. And it will make our everyday language life more valuable, paving the way for a better world.
Reference
- 'When people meet, the world meets' (Lee Seok-won. 2017. Stories that are always good to hear. A collection of prose stories by Lee Seok-won. The book.)
